A series of staff workshops resulted in the establishment of a set of corporate social values. To complement the values and provide a more detailed description of the kinds of behaviour that are expected within the organisation, a document titled "Values and Behavioural Framework" was created.

Just like the Corporate Strategy, each value was given its own identity through colours and icons to help employees familiarise with each value.

In addition to designing the values, I was also tasked to incorporate the values with the original crest, which would then be used as the main logo for the #TeamBrentwood campaign.